by Jeremy D.V. Boyd – Creative | Designer | Illustrator © all images subject to copyright.
………………………………………………………………………………………………………………………………………………………………………………………………
d’Arenberg – Scarce Earth Shirz range
Client: d’Arenberg Wines
Studio: Fuller
Rationale: A specific and quirky brief from legendary McLaren Vale wine maker, Chester Osborn – maintain the traditional d’Arenberg label elements (crest and red stripe) whilst incorporating a colourful abstract landscape depicting each wine’s point of origin. Additional to this, introduce a playful pixie to each label. A fun challenge indeed! Chester has often been referred to as the ‘pixie in the vinyard’ (that’s how the magic happens, after all) so the hint of a likeness of Chester in the pixie is certainly not coincidental. A series of five labels, each with unique landscape and pixie custom illustrations, was produced to represent some of d’Arenberg’s finest drops.
Click to Illustration page for detailed view of pixie and landscape illustrations.
Photography © www.asbCreative.com
………………………………………………………………
Aramis – O’Aristocratis Sparkling Syrah
Role: Label & foil design; Bottle selection; Production management
Client: Aramis Wines
Studio: Lure Creative
“The whole package looks wild!!” – Lee Flourentzou, Aramis Wines
Photography © www.asbCreative.com
………………………………………………………………
Elderton Wines Sub Regional Series
Client: Elderton Wines
Studio: Fuller
Photography © www.asbCreative.com
………………………………………………………………
Bathe Wines – Moscato
Client: Bathe Wines
Studio: Fuller
Photography © www.asbCreative.com
………………………………………………………………
Bathe Wines – White Labels
Client: Bathe Wines
Studio: Fuller
Photography © www.asbCreative.com
………………………………………………………………
Fresh Herb Packaging
Client: Aay’s Fresh Herbs
Studio: Fuller
Photography © www.asbCreative.com
………………………………………………………………
Signature Dish – Fresh Quiche
Client: Australian Wholefoods
Studio: Fuller
Photography © www.asbCreative.com
………………………………………………………………
Neil Ashmead GTS
Client: Elderton Wines – Barossa
Studio: Fuller
Awards: Finalist – AADC Awards (Adelaide Advertising & Design Club)
Featured: DiVino Magazine (Brazil)
Photography © www.asbCreative.com
“…Six-speed gear box on top of the capsule is a great logo.”
– James Halliday, Australian Wine Companion
………………………………………………………………
Vertigo Riesling
Client: Vina La Linea
Studio: Fuller
Awards: Best Packaging – AADC Awards (Adelaide Advertising & Design Club)
Photography © www.asbCreative.com
………………………………………………………………
Various
Client: Morambro Creek Wines; First Drop Wines
Studio: Lure Creative
Photography © www.asbCreative.com
………………………………………………………………
Minchia – Montepulciano
Client: First Drop Wines – Barossa
Studio: Lure Creative
Featured: Qantas In-flight Magazine, Design Special; Weekend Australian Magazine, Pop-art label design article by Max Allen.
“The label looks bloody brilliant. You guys have come up trumps once again.”
– Matt Gant, First Drop Wines
Photography © www.asbCreative.com
………………………………………………………………
Matador – Albariño
Client: First Drop Wines
Studio: Lure Creative
“‘Wow’ was my initial reaction. Absolutely nailed the design based on the brief. It has great impact, and we’ve already had an awesome response from people on the pack. So much so that we are printing 500 limited edition poster versions of it.”
– Matt Gant, First Drop Wines
“It’s the best ersatz Spanish label since Karl Seppelt AO did the bulldust thing with his Bullamakanka in the ’70′s.”
– Philip White, Adelaide Advertiser
Photography © www.asbCreative.com
………………………………………………………………
Mother’s Milk – Shiraz
Client: First Drop Wines
Studio: Lure Creative
“I was excited when I saw it. You absolutely nailed the Shiraz label! It looks fantastic! It captures everything that we’re after, even the blurb on the side label. It’s fantastic!”
– Matt Gant, First Drop Wines
Photography © www.asbCreative.com
………………………………………………………………
First Love – Red & White
Client: First Drop Wines
Studio: Lure Creative
Photography © www.asbCreative.com
………………………………………………………………
Lush – Trincadeira Rosé
Client: First Drop Wines
Studio: Lure Creative
“..and the Rose bottle looks, yep, the absolute business! Really, really fantastic results. Fantastic work from you guys.”
– Matt Gant, First Drop Wines
Photography © www.asbCreative.com
………………………………………………………………
The Big Blind – Nebbiolo Barbera
Client: First Drop Wines
Studio: Lure Creative
Photography © www.asbCreative.com
………………………………………………………………
Morambro Creek – Shiraz
Client: Morambro Creek Wines
Studio: Lure Creative
“Your professionalism and attention to detail is excellent, the artwork design and packaging has been instrumental in growing our business in what is a very competitive industry.”
– David Bryson, Morambro Creek Wines
Photography © www.asbCreative.com
………………………………………………………………
