Farewell FULLER

2 05 2011

After three and a half fantastic years as Creative Director of integrated marketing communications company FULLER, I have now moved on to explore new challenges.

Reflecting on my time with FULLER, I feel very fortunate to have been involved with such a respected company and to have had the opportunity to be a part of the team. A good company comprised of good people.

I originally joined FULLER as the sole graphic designer, charged with the task of building a design department in a company previously focused on traditional PR and marketing communications. Over the following three and a half years I helped build a professional creative design team consisting of four designers: myself positioned in middle-management as Creative Director and hands-on graphic designer; Nicholle Christie as Senior Graphic Designer; Ivalyo (Ivo) Stamatov as Digital Designer and Adele Thompson as Graphic Designer, along with Kate Schlichting as Production Manager to support the team and over a dozen in-house freelancers to assist in times of peak work flow. Building the design team from the ground up was an exhaustive process (Ivo was one of 99 applicants!) though the insistence on quality paid off with each member proving to be a highly creative, considered and technical designer. A star team producing great work.

Highlights of my time with FULLER included winning our first AADC Award (and losing my voice, my shoe and the following morning due to the celebrations!), having work featured in multiple international design showcase publications and of course having the opportunity to work with a wide range of interesting clients such as Bathe Wines, d’Arenberg Wines, the Foodologist, Elderton Wines, University of Adelaide, Murray Street Wines, Korvest, Grant Burge Wines, Lidums Dental and Aay’s Fresh Herbs to name a few.

I’m honoured to have had the opportunity to help shape FULLER’s own brand image, redesigning the company’s brand identity logo and revamping FULLER’s website.

Working with FULLER provided me the opportunity to grow professionally as a creative designer, though an unexpected bonus of working in conjunction with FULLER’s highly skilled PR communications team on the other side of the business was the sharpening of my own copy writing, client communications and strategic marketing skills. An invaluable mix.

I take my hat off to owners Peter and Kathryn Fuller, along with Account Directors Will and Olivia Fuller (nee Jones) for building a successful and professional communications company with a solid work ethic and a fun and friendly culture.  Thanks for an amazing design adventure guys. As Kathryn would say, onwards and upwards!


FULLER’s Design team

The finish line!




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