The end (of the year) is nigh

20 12 2011

2011 is nearly at an end!

It’s been a a bustling and creative past few months of freelancing in the lead up to the end of the year. I’ve enjoyed working with a variety of design and ad agencies, both on-site and remotely, alongside some super-inspirational creatives.

Recent projects keeping me busy include graphic design for brand identities, restaurant interior and exterior signage, menus, brochures, flyers, press ads and wine packaging.

A constant stream of illustration projects have also been coming through, including cartoon illustrations for corporate greeting cards, bucket loads of ad campaign scamps and a hand-painted special anniversary poster – soon to be released.

Many thanks to those agencies I’ve worked with in 2011. I look forward to helping them, and others, creatively kick-start the new year in 2012. Please feel free to drop me a line if I can be of assistance to your studio.

Christmas Cheers,

– Jeremy DV Boyd

Greeting card concept and illustration for Support Staff recruitment agency.
Studio:  Flux Visual Communications


Freelance Creative | Designer | Illustrator

26 10 2011

After recently completing a six month contract as Creative Director with the team at Ecocreative, I am now back on the freelance scene servicing Adelaide’s advertising and design studios.

I’m currently available to assist across all levels of the creative process including creative/art direction, design, finished art, illustration and production management. Both on-premise and remote service available for short or long-term contracts.

If your studio could benefit from my experience, I’d love to hear from you.

Contact: emailjeremy(at)


My Path as a Designer – A Biographical Interview

28 04 2011

I am chuffed to have been recently approached by first year Graphic Design student Sherree Oates, from Latrobe University in Mildura, to be the subject of her case study assignment on ‘a designer who inspires her’.

Sheree commented, “I like how you have such a wide range of work, especially your illustrations. I love the fact that you incorporate illustrations within your designs, that’s what really inspires me. I also like how you create illustrations with different mediums. I’m really interested in what inspires you to create your designs and what you base your illustrations on. When I found your work it really inspired me to try different things, it gave me a further understanding about the industry and how a designer can be so diverse”.

Below is a transcript of the lengthy interview which formed the basis of Sheree’s assignment, which she compiled with visual imagery into a designed publication for submission. A good opportunity for me to delve into my background and to reflect on how I arrived at this point in time as a designer.

I’m happy to report Sherree received 87% and very positive feedback for her assignment. Great work Sherree! All the best for what lies ahead with your career as a designer.

How you got into designing and how you got to where you are now?:

Short answer:
Kid who loved drawing > School > Uni > Graphic Designer > Freelancer > International/Interstate experience – Senior designer & Freelancer > Own design business > Freelancer > Creative Director

Long answer:
I was one of those kids who was always drawing. While my friends were out playing football I was lying on the lounge-room floor with a pencil in hand filling endless sketchbooks with all manner of mythical creatures, superheros, sexy goddesses, portraits, figure studies and anything else that came to mind. A ‘vivid imagination’ I was told. Art was my favourite subject at school and I always knew I wanted to ‘draw pictures’ for a job when I grew up. I quickly realised that becoming an illustrator as I’d always imagined, would most likely mean long hours in solitude working from home (which wasn’t my idea of fun) and that in my home town of Perth there wasn’t too many jobs around for pure illustrators at the time. I studied art history, technical drawing, photography and visual art to guide me in the right direction for a university course in Graphic Design. I had an interest in branding and felt I would be able to bring illustration into my design along the way. A degree at John Curtin University of Technology followed, majoring in Illustration and supported with Advertising, Branding and Photography units. At that time, 1993, Macintosh computers were still fairly new to the design industry and we only had one hour’s tuition behind a computer a week. A handful of fellow students and I could see what was coming and realised if we didn’t know this Mac thing that we’d have little chance of making it out in the real design world. For the next few years we worked together though the night in the Mac lab, teaching each other what we could and ploughing through the manuals to work it out for ourselves. That was when a whole design project could fit on a 1.4MB floppy disk!

The commitment seemed to pay off as I was one of the fortunate students in my course who graduated and found a job opening a few weeks later. I started with Calder Design as a Junior Graphic Designer and learned more in the first year out than my entire three years at uni. There, under the tutelage of Rick Calder, I learned about real-world deadlines, fussy clients, the importance of attention to detail and of being particular on press checks. Exciting times with a fast learning curve and plenty of hard slog.

I had a loose 5-year plan to see inside as many design studios as I could to glean the best practices of each with the idea of starting my own business, fusing what I’d learned with my own lofty ideas. Three years into Calder’s I realised my 5 years was quickly running out on a single studio so bid them farewell and ventured out as a professional in-house freelancer. Freelancing worked out great for me in Perth. I was booked solid for months in advance at multiple agencies around town. I was networking like crazy, running from one side of town to the other – servicing ad agencies, design studios and marketing firms. There was little competition at the time. No specialist creative services recruitment agencies existed and few designers were working as full-time freelancers. A sweet spot.

New Year’s 2000 was fast approaching and there was no way I was going to be stuck in Perth for the millennium’s biggest party night, so with a one-way ticket I headed to London calling out “I’ll be back in a year”. That was 11 years ago. London was a little more daunting in the freelance scene. Confronted with mega recruitment companies like Aquent who had hundreds of ‘me’s on their books fighting for a gig. Luckily there was also hundreds of creative studios looking for freelancers so it wasn’t long before I was doing the rounds again, working hard designing by day and playing hard by night, gaining experience on international projects and clients. London was sensory overload and the best single source of inspiration and creative stimulation I’ve ever had. Just mad.

I worked for a few years in London as an in-house freelance which let me explore the vast city on my way to and from work at various creative studios ranging from the basement of Saatchi & Saatchi’s TFG to high-rise advertising agencies, funky little design studios and everything in between. I worked full-time as a visualiser with innovation company Wowco for a time before heading for Sydney – another big crazy city, just less cold and smog. In Sydney I picked up freelancing again, working for a few of the reputable names such as LKS Landor and WDM before finally starting my own two man graphic design business, Lure Creative. After a year or so we uprooted Lure Creative and moved to Adelaide where we continued to grow our client base, specialising in strategic branding and design.  6 years of solid creative passed before I drew Lure Creative to a close and returned to my previous profession of freelancer.

Not long into the Adelaide freelancing scene I was invited to join my client, integrated marketing communications company FULLER, as Creative Director. I initially worked as their sole designer with the directive to build a design team from the bottom up as. I grew the design team over three and a half years to comprise of four Graphic Designers and a Production Manager, the team working in conjunction with FULLER’s communications team specialising in PR, copy writing and marketing strategy.

So that’s how I got here, in a rather large nutshell.


Lürzer’s Archive – 200 Best Packaging Design Worldwide 2010
LogoLounge – Volume 6
Finalist – Packaging Design – AADC Awards 2009
Award – Packaging Design – AADC Awards 2008

Professional Development:

AGDA SA council member – 5 years
Design Student Mentor – AGDA Mentor program, 2009 and 2010

Your approach to problem solving / creative process?:

I always start the design process by asking a lot of questions to deeply get to know the client, their business, the problem at hand and the desired project outcomes. This creates a mutual understanding of the project and helps build a solid brief to check back on throughout the course of the project.

After the briefing I tend to think in words initially, creating mind maps of different streams of thought – anything that comes to mind that may result in a creative concept. It might be themes, colours, styles, historic eras, specific ideas etc. At this point no idea is a bad idea and I try to just let it flow.

From here I narrow my focus on the areas that seem to have the most merit and start to sketch up initial design concepts. I like to do this in pencil still as I find it keeps the idea flowing quickly and I don’t get caught up in trying to make things perfect yet, which helps with self-filtering of what’s working or not. If the concept can’t be expressed in a quick pencil sketch then it’s usually not a strong concept worth pursuing.

Only once I’ve got the concept clear then do I move to the computer screen to start production.

Your main inspiration?:

My inspiration comes from everywhere. All of life’s experiences tend to contribute in one way or another, though these days much of it comes from online. I research designs in the same category as well as completely unrelated areas. This is not to find something to mimic or replicate, rather it is to discover what is out there and to immerse myself in what I consider to be high level and enviable work in order to set my sights high for the outcome of my own designs.

I still love illustration and drink in visual imagery every chance I get. I don’t always get the opportunity to use illustration in my design but the projects that I do are the ones I enjoy the most.

Parting notes:

If you love design, keep focused and enjoy the journey. It can be a very creatively rewarding career. Try to follow the areas of design that you enjoy the most to stay true to yourself rather than just going for what jobs are available at the time. The best designers are always the ones who bring their own unique vision to life.

Remain inspired and aim to inspire.


AGDA Mentor Program – Emily Chapman

29 12 2009

AGDA (Australian Graphic Design Association) runs a mentor program to assist emerging graphic designers make the transition from student to the ‘real world’ of employment.

Taking part as a Mentor for the first time this year, I have been fortunate enough to have a talented and enthusiastic design student by the name of Emily Chapman as my Mentee.

‘I’ve hit everything’ – a different take on Aussie postcards by Emily Chapman

During the final stages of her honours degree at Uni SA, Emily has shown focus and dedication, honing her design skills and preparing her portfolio.  Her hard work brought her across the finish line a few weeks ago at a successful graduate exhibition set to a horse race theme and attended by a good crowd of punters.  Thanks for the lucky horse shoe Emily!

Detail from ‘Origami Whale’ poster by Emily Chapman

If anyone is looking for an enthusiastic and talented young graphic designer, Emily is currently seeking work and a break into the design industry.  Give her a call while she’s still available!

Ph: +61 (0)437 119 652


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